Pamplin College of BusinessHospitality and Tourism Management
OverviewChoosing a career in the hospitality field means becoming involved in one of the nation's largest industries. The opportunities for employment are broad in scope, and graduates are actively recruited each year by numerous hospitality firms. Management positions are available with hotels, motels, restaurants, contract food service companies, convention bureaus, private clubs, travel and tourism organizations, resorts, theme parks, and corporations. The most important qualities necessary for success in this field are an interest in management, enjoyment in working with people, and the drive to meet the challenges of this dynamic industry. The curriculum provides a balance among a general education requirement, courses in business management, and technical courses relating to the fundamentals of management within the hospitality industry. Graduates are prepared to assume entry-level management positions in all types of hospitality organizations. This preparation includes substantive work experience requirements with possible internship opportunities, in the industry. Many students are able to complete their requirements at the campus hotel. The Hotel Roanoke and Conference Center is also used to provide hands-on experience for students. Student managers are provided with the opportunity to truly test their management skills in these challenging business environments under the guidance of experienced faculty members. As the hospitality industry takes on an increasingly international focus, students interested in developing skills to begin careers in international management are offered several study and work experience opportunities in England, Australia, Switzerland, the Netherlands, and Austria, in addition to pursuing language courses of study here or abroad. In addition to fulfilling the college of business requirements for the first two years and the core upper-division business requirements, each student must meet the following course requirements:
A sequence of 2 foreign language courses is required for graduation unless 2 high school credits of the same foreign language or 6 transfer hours credit of foreign language have been earned. These credits do not count toward graduation. Satisfactory ProgressFor satisfactory progress toward a degree, the following courses must be completed by the time the student has completed 72 semester hours: ENGL 1105-1106; ECON 2005-2006; CHEM 1015, 1016, 1025, 1026 or BIOL 1005, 1006, 1015, 1016; MATH 1525-1526; PSYC 2004 or SOC 1004; HTM 1414, 2464; HNFE 2224 and 2234 Undergraduate Courses (HTM)1414: INTRODUCTION TO HOTEL, RESTAURANT, AND INSTITUTIONAL MANAGEMENTManagement in the hospitality industry, its scope, forms of organization, and professional opportunities. (3H,3C) II. 2434: HOSPITALITY SALES A comprehensive study of the management of the sales function and its role in the overall financial performance of hospitality operations. (3H,3C) 2454: TRAVEL & TOURISM MGT Survey of travel and tourism in the United States and abroad with a focus on terminology, demographics, economic, socio-cultural and environmental impacts of tourism and travel, and the industry's management issues in a global context. (3H,3C) 2464: INTRO TO SERVICE An overview of the service industry, history, current status, and future trends. Emphasizes the unique characteristics and operations of service organizations. (3H,3C) 2474: INTRODUCTION TO MEETINGS & CONVENTION MANAGEMENT A study of the meetings and convention industry. Focus on the components and processes involved in developing and conducting meetings and conventions. Pre: 1414. (3H,3C) 2514: CATERING MANAGEMENT Introduces students to various venues in which catering services can be offered, and presents an overview of the functions, processes, and controls found in successful catering management and operations; emphasis is placed on the sales/marketing aspects of the business. (3H,3C) 2954: HOSPITALITY AND TOURISM STUDY ABROAD This course provides students with an international hospitality and tourism management business experience. It is only offered as part of a program outside the United States. Students will learn from the structured educational experience developed by the faculty directing the study abroad program. This course can be taken twice for a maximum of six credit hours. Sophomore standing and a minimum GPA of 3.0 required. (3H,3C) 2964: FIELD STUDY X-grade allowed. (3H,3C) 2974: INDEPENDENT STUDY Variable credit course. 2984: SPECIAL STUDY Variable credit course. 3114: SPECIAL TOPICS IN HOSPITALITY AND TOURISM STUDIES Variable content that addresses timely and complex issues of the hospitality and tourism industry from a variety of disciplines or intellectual domains. This course provides HTM students with knowledge that is not formally part of the curriculum. Students will learn from the structured learning experience and knowledge domain developed by the faculty offering the course. May be taken twice with different content. Pre: 1414 or 2454 or 2464. (3H,3C) 3414: PURCHASING, PRODUCTION, AND MANAGEMENT Purchasing, preparation, service, and management of a large quantity food service operation. Opportunity is given for administration of the departmental cafeteria. X-grade allowed. FEE REQUIRED. Pre: HNFE 2234. (2H,6L,4C) I,II. 3444: FINANCIAL MANAGEMENT AND COST CONTROL FOR HOSPITALITY ORGANIZATIONS The application of accounting, finance, and cost control principles to hospitality industry organizations. The focus if this course is to provide future food service and lodging organization managers with the ability to handle the unique problems regarding financial analysis and cost control in this industry. Pre: FIN 3104. (3H,3C) I,II. 3454: TOURISM ANALYSIS Different aspects of tourism, including origin and destination flow models, tourism destinations and their attractiveness, impacts of tourism, tourist profiles and destination decisions, demand/supply interaction, and barriers to travel are explored and analyzed. (3H,3C) 3464: HOSPITALITY AND TOURISM RESEARCH METHODS I An introduction to the various research methods and techniques which would be most appropriate in the analysis of problems in the hospitality field. The basic concepts of the scientific process and the foundation of research, research design, data collection techniques, sampling issues, statistical techniques and the analysis and reporting of data will be studied. Pre: STAT 2004 or BIT 2405. (3H,3C) 3474: HOSPITALITY FACILITIES PLANNING AND MANAGEMENT Layout and design for efficient management of hospitality facilities. Organization and management of a facilities maintenance system and preventive maintenance and energy management programs. Junior Standing. (3H,3C) I,II. 3484: SOCIO-CULTURAL IMPACTS OF TOURISM A study of both historic and current socio-cultural impacts of tourism on family, community, culture, government, and the environment. The course examines the ways in which tourism has both affected and been affected by modern society worldwide. Pre: 1414 or 2454 or 3454. (3H,3C) 3524: LODGING MANAGEMENT Organization, function, and management of lodging operations. Pre: 1414. (1H,6L,3C) I,II. 3534: LEGAL ASPECTS OF HOTEL, RESTAURANT, AND INSTITUTIONAL MANAGEMENT Examination of laws and regulations which exert control on the food service and lodging industry. The focus of the course is preventive legal management with major emphasis placed upon recent litigation. (3H,3C) I,II. 3954: HTM STUDY ABROAD This course provides students with an international hospitality and tourism management business experience. Students will be required to apply their knowledge and skills from their Pamplin College of Business core courses within this course. Students will learn from the structured educational experience developed by the faculty directing the study abroad program. Pamplin College of Business majors must have been approved for upper division course-work. Variable credit course. 4414: FOOD AND BEVERAGE MANAGEMENT Organization, administration, and operation of food service operations. Opportunity is provided for administration of the departmental cafeteria. X-grade allowed. Pre: (3414, 3434, 3444). (2H,6L,4C) I,II. 4424: EVENTS MANAGEMENT Management of special events in the hospitality and tourism industry. Students will explore organizational functions necessary for producing special events, as well as analyzing the factors that influence an event's success, such as organizational structure, risk management and the impact of tourism activity. Junior standing in HTM is required. (3H,3C) 4454: HOSPITALITY MARKETING MANAGEMENT Application of marketing principles and practices for the specialized needs of the hospitality industry. Pre: MKTG 3104. (3H,3C) I,II. 4464: HUMAN RESOURCES MANAGEMENT IN THE HOSPITALITY INDUSTRY An overview of the concepts of human resources management as applied to the specific environments within the hospitality industry. (3H,3C) I,II. 4534: HOSPITALITY MANAGEMENT POLICY Integrates business principles and practices related to hospitality management. Cases involving hospitality industry organizations are analyzed extensively. Senior standing required. Pre: 3444, 3524. Co: 4414, 4454, 4464. (3H,3C) I,II. 4604: SEMINAR IN HOTEL, RESTAURANT AND INSTITUTIONAL MANAGEMENT (1H,1C) 4964: FIELD STUDY IN HTM X-grade allowed. (3H,3C) 4974: INDEPENDENT STUDY Variable credit course. 4984: SPECIAL STUDY Variable credit course. 4994: UNDERGRADUATE RESEARCH Variable credit course. Pamplin College of Business Programs of Study Accounting and Information Systems | Business Information Technology | Hospitality and Tourism Management Finance, Insurance, Business Law | Management | Marketing |